BRAND
IDENTITIES
Taming your brands since 2013
Design is the silent ambassador of your brand.
- Paul Rand
What mental image will your brand evoke?
Your visual identity communicates with existing and potential customers – we are here to ensure that the message is loud, clear, and authentic.
You only have one shot at a first impression. We will ensure that when your customers encounter you for the first time, you look and feel your best. We will evoke excitement in people when they hear about your brand and have them associate you with a unique, reliable, and consistent voice.
We will pull up a chair and make your customers comfortable and they will recognize the value of your brand and how it can enhance their daily lives.
You only have one shot at a first impression. We will ensure that when your customers encounter you for the first time, you look and feel your best. We will evoke excitement in people when they hear about your brand and have them associate you with a unique, reliable, and consistent voice.
We will pull up a chair and make your customers comfortable and they will recognize the value of your brand and how it can enhance their daily lives.
How? By building the idea of your brand in the minds of anyone encountering it.
Brand identity is so much more than aesthetic appeal; it’s not just a logo or a style guide. Your brand is an investment of your time, skills, and values. As such, your brand identity should reflect your passion and drive.
Your passion drives you, gives you purpose – ours does the same, but towards helping you find your brand’s voice.
Your passion drives you, gives you purpose – ours does the same, but towards helping you find your brand’s voice.
The Pollock Approach
The Importance of a Brand Identity.
It is important to proactively build a unique identity because that’s what makes you stand out. But you won’t find your style by throwing paint at a wall to see what looks acceptable. Your brand's visual identity won’t just happen by mistake.
Your passion drives you, gives you purpose – ours does the same, but towards helping you find your brand’s voice.
A Brand is the holistic sum of customers' experiences, composed of visual, tonal and behavioural brand components, many of which are shaped by interaction design.
- Kate Kaplan
The process
01
Discover
This is a process in which we unpack your brand’s vision, mission, and aim. It’s a crucial step in the process because trying to design the visual identity of something you don’t understand is like going on a tandem skydive without a parachute.
You will receive a PDF document of your Core Brand Statement – all the findings from this step of the journey.
You will receive a PDF document of your Core Brand Statement – all the findings from this step of the journey.
Conceptualizing & Research
02
Using the findings of Step 1, we conduct research into your potential audience. This forms a solid springboard from which we develop some concepts for your approval.
This step is concluded with a meeting in which we present the Brand Concepts that we have put together. The presentation will be sent to you via email in a PDF format, and once you have made your choice, we can continue.
This step is concluded with a meeting in which we present the Brand Concepts that we have put together. The presentation will be sent to you via email in a PDF format, and once you have made your choice, we can continue.
03
Refinement
We will refine the concept that you have selected and present you with possible font, colour, and logo variations, along with mock-ups, for you to decide on. Once we have received your feedback and review, we refine some more.
You will receive all presentations in a PDF format via email.
You will receive all presentations in a PDF format via email.
04
Brand Guide & Handover
Your files will be delivered in a ZIP folder, along with a guideline on how to use your logos, fonts, and colour palettes.
05
Implementation (Optional)
Once handover is complete, we can design your business cards, email signatures, letterheads, presentation templates and so much more! See our add-ons for a full list of what we can do.
packages
To be
irreplaceable, one
must always be
different
irreplaceable, one
must always be
different
The details
BRAND IDENTITY
PACKAGE
What’s Included:
- Core Brand Statement PDF
- Logo & Logo Mark:
- PNG, JPEG & PDF formats.
- Full colour as well as black and white . - Brand Style Guide PDF including:
- Colour palette.
- Typography system &fonts.
-Ctom patterns / illustrations. - Final file delivery
Project Duration:
- 1- 3 weeks *
Investment:
- €3500
* Duration relies on timely approvals and feedback. Delays in this process can impact the subsequent phases and extend the project timeline.
Other Packages
Full Corporate Identity Package
What’s Included:
- Everything covered in the Brand Identity Package
- Business Cards
- Letterheads
- Email signatures
- Company folders
Project Duration:
- 4 - 6 weeks *
Investment:
- €6000
* Duration relies on timely approvals and feedback. Delays in this process can impact the subsequent phases and extend the project timeline.
A Brand is
what people say
about you when
you are not in the
room
what people say
about you when
you are not in the
room
A brand is a story,
design is the
storytelling
design is the
storytelling
Corporate Profile Package
What’s Included:
- Company Profile
- Business history outline
- The key departments of focus in detail.
- Why stakeholders should be working with your company.
- All design elements and content included (guided by the client)
Project Duration:
- 2 - 3 weeks *
Investment:
- €3500
* Duration relies on timely approvals and feedback. Delays in this process can impact the subsequent phases and extend the project timeline.
Media Kit Package
What’s Included:
- Everything covered in the Brand Identity Package
- Company Profile
Project Duration:
- 2 - 4 weeks *
Investment:
- €3500
* Duration relies on timely approvals and feedback. Delays in this process can impact the subsequent phases and extend the project timeline.
Every interaction
in any form is a
brand
in any form is a
brand
Design is
intelligence made
visible
intelligence made
visible
ADD-ONS
- Logo
- Logo Refresh
- Business cards
- Letterheads
- Email signatures
- Company folders
- Presentation templates
- Packaging design
- Company profile
- Style guide
- Social media templates
- Print media
FREQUENTLY ASKED QUESTIONS
What is Brand Identity?
Why Choose Us?
How do I know if my logo needs to be freshened up?
What if I don’t like the final product?
HAND
CRAFTED
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