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BRAND
IDENTITIES

Taming your brands since 2013
Custom designed logo.

"I used Softserve to help me turn my business into a visual appealing and exciting brand and create an easy-to-navigate amazing looking website. They exceeded my expectations. The process was easy, the thinking was really strong, the care and execution on the brand elements was excellent. Throughout this process, I felt cared for, listened to and that the team were genuinely excited to help build a strong brand. I never felt the distance between South Africa and Australia was an impediment.”

- Julie Cockerill
Custom designed logo for Earth2Mars

Andrew and his brilliant team at Softserve Digital Development have become my critical, trusted and long term business partner for my business, assisting me with my strategy, corporate identity and website/social. I love Andrew's personal touch and his ability to work with a demanding and ambiguous scope. The process is always thoroughly enjoyable and I find myself looking forward to our meetings and am blown away by the quality and creativity employed. They nailed it and continue to do so!

- Andrew Butow
Custom designed logo.

Working with Softserve, a leading digital development company, was an exceptional experience. They seamlessly upgraded my website and transformed my company profile, delivering remarkable results. Their team displayed utmost professionalism, promptly addressing all my IT concerns with remarkable efficiency. Every issue encountered was swiftly resolved without any hassles. Softserve's expertise and dedication were evident throughout the collaboration, ensuring a seamless and satisfying working relationship. Their commitment to excellence and customer satisfaction shone through every interaction, leaving me thoroughly impressed. Without a doubt, Softserve exceeded my expectations, providing an outstanding experience that significantly enhanced my online presence and business operations.

- Andre Viljoen
Adolesense custom logo design

This is a world class, extremely skilled team ... They operate with a personalized approach, clear strategy, and efficient development process. In a matter of a few days, the team created a number of optional brand concepts, logos and future possibilities, each aligned completely with my vision and strategy.They operate with a unique blend of insight, collaboration, creativity, and concept development.A privilege to work with Andrew and his team at Softserve.I look forward to more in the future.

- Galetea Lipshitz
Energrade custom logo design

Working with Softserve was a seemless experience. Truly professional and talented at what they do. We were at ease throughout the entire experience because they created a space which allowed us to not be anxious about the work and trust their skills.Every feedback meeting was well prepared for and all our expectations were exceeded. The quality of work given is incredible. Softserve is outstanding when it comes to customer experience.

- Khomotso Madiba
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Design is the silent ambassador of your brand.
- Paul Rand

What mental image will your brand evoke?

Your visual identity communicates with existing and potential customers – we are here to ensure that the message is loud, clear, and authentic.

You only have one shot at a first impression. We will ensure that when your customers encounter you for the first time, you look and feel your best. We will evoke excitement in people when they hear about your brand and have them associate you with a unique, reliable, and consistent voice.

We will pull up a chair and make your customers comfortable and they will recognize the value of your brand and how it can enhance their daily lives.
How? By building the idea of your brand in the minds of anyone encountering it.
Brand identity is so much more than aesthetic appeal; it’s not just a logo or a style guide. Your brand is an investment of your time, skills, and values. As such, your brand identity should reflect your passion and drive.

Your passion drives you, gives you purpose – ours does the same, but towards helping you find your brand’s voice.
Mock up of business folder, letterhead, business card and email signature for Energrade.
Mock up of business folder, letterhead, business card and email signature for iTalk.
Mock up of business folder, letterhead, business card and email signature for Shaft Engineering.
Mock up of business folder, letterhead, business card and email signature for Applied Payments.
Mock up of business folder, letterhead, business card and email signature for Adolesense.
Mock up of business folder, letterhead, business card and email signature for Theoni Papoutsis.
Mock up of business folder, letterhead, business card and email signature for Shaft Engineering.
Mock up of business folder, letterhead, business card, booklet and email signature for Earth2Mars.
Mock up of business folder, letterhead, business card and email signature for Umdabu.
Mock up of business folder, letterhead, business card and email signature for Lemon Co.
Product image of garlic flavoured Inkosi achaarProduct image of traditional flavoured Inkosi achaarProduct image of chilli flavoured Inkosi achaar
MCS business card and company folder
Company profile custom designed for Kiricann.
Product packaging custom designed for Kiricann.
A business card custom designed to be used as a cigarette filter for Kiricann.
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Icon for moving to the next item in the carousel.
The Pollock Approach
The Importance of a Brand Identity.
It is important to proactively build a unique identity because that’s what makes you stand out. But you won’t find your style by throwing paint at a wall to see what looks acceptable. Your brand's visual identity won’t just happen by mistake.
Your passion drives you, gives you purpose – ours does the same, but towards helping you find your brand’s voice.
A Brand is the holistic sum of customers' experiences, composed of visual, tonal and behavioural brand components, many of which are shaped by interaction design.
- Kate Kaplan

The process

01
Discover
This is a process in which we unpack your brand’s vision, mission, and aim. It’s a crucial step in the process because trying to design the visual identity of something you don’t understand is like going on a tandem skydive without a parachute.

You will receive a PDF document of your Core Brand Statement – all the findings from this step of the journey.
Conceptualizing & Research
02
Using the findings of Step 1, we conduct research into your potential audience. This forms a solid springboard from which we develop some concepts for your approval.

This step is concluded with a meeting in which we present the Brand Concepts that we have put together. The presentation will be sent to you via email in a PDF format, and once you have made your choice, we can continue.
03
Refinement
We will refine the concept that you have selected and present you with possible font, colour, and logo variations, along with mock-ups, for you to decide on. Once we have received your feedback and review, we refine some more.

You will receive all presentations in a PDF format via email.
04
Brand Guide & Handover
Your files will be delivered in a ZIP folder, along with a guideline on how to use your logos, fonts, and colour palettes.
05
Implementation (Optional)
Once handover is complete, we can design your business cards, email signatures, letterheads, presentation templates and so much more! See our add-ons for a full list of what we can do.

packages

To be
irreplaceable, one
must always be
different
The details

BRAND IDENTITY
PACKAGE

What’s Included:
  • Core Brand Statement PDF
  • Logo & Logo Mark:
    - PNG, JPEG & PDF formats.
    - Full colour as well as black and white .
  • Brand Style Guide PDF including:
    - Colour palette.
    - Typography system &fonts.
    -Ctom patterns / illustrations.‍
  • Final file delivery
Project Duration:
  • 1- 3 weeks *
Investment:
  • €3500
* Duration relies on timely approvals and feedback. Delays in this process can impact the subsequent phases and extend the project timeline.
Other Packages

Full Corporate Identity Package

What’s Included:
  • Everything covered in the Brand Identity Package
  • Business Cards
  • Letterheads
  • Email signatures
  • Company folders
Project Duration:
  • 4 - 6 weeks *
Investment:
  • €6000
* Duration relies on timely approvals and feedback. Delays in this process can impact the subsequent phases and extend the project timeline.
A Brand is
what people say
about you when
you are not in the
room
A brand is a story,
design is the
storytelling

Corporate Profile Package

What’s Included:
  • Company Profile
  • Business history outline
  • The key departments of focus in detail.
  • Why stakeholders should be working with your company.
  • All design elements and content included (guided by the client)
Project Duration:
  • 2 - 3 weeks *
Investment:
  • €3500
* Duration relies on timely approvals and feedback. Delays in this process can impact the subsequent phases and extend the project timeline.

Media Kit Package

What’s Included:
  • Everything covered in the Brand Identity Package
  • Company Profile
Project Duration:
  • 2 - 4 weeks *
Investment:
  • €3500
* Duration relies on timely approvals and feedback. Delays in this process can impact the subsequent phases and extend the project timeline.
Every interaction
in any form is a
brand
Design is
intelligence made
visible

ADD-ONS

  • Logo
  • Logo Refresh
  • Business cards
  • Letterheads
  • Email signatures
  • Company folders
  • Presentation templates
  • Packaging design
  • Company profile
  • Style guide
  • Social media templates
  • Print media

FREQUENTLY ASKED QUESTIONS

What is Brand Identity?
Why Choose Us?
How do I know if my logo needs to be freshened up?
What if I don’t like the final product?

HAND
CRAFTED

Crafting a world-class masterpiece together
Check out our package
Check out our packages
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