Applied Payments is a leading international FinTech consultancy and integration company based in Kochi, India. Specializing in financial technology solutions, they cater to customers worldwide, offering top-quality security and transparency. With expertise in legacy and new-generation integrations, Applied Payments instills confidence and facilitates efficient payment systems for businesses of all sizes.
THE JOURNEY
01
Clients Vision
When Applied Payments approached us, they had a clear vision of improving people's lives through growth and connectedness. As web design and development experts, we embraced their mission and provided comprehensive support to create a captivating online presence that reflects their core values.
02
Unveiling the brand identity
Applied Payments' brand identity revolves around a distinctive dual-tone colour palette of gold and black. The gold embodies optimism and credibility, while the black signifies professionalism. To complement this, we selected the sleek and easily readable sans-serif font, 'Brandon Grotesque,' as a perfect fit for the brand. The logo itself is an abstract representation of a hexagon, creatively combining the letters "a" and "p," symbolizing truth, strength, and efficiency—qualities synonymous with Applied Payments' brand.
03
Brand identity
Colour Palette
Applied Payments embraced a dual-tone colour palette of gold and black. This sophisticated combination strikes a balance between simplicity and elegance. The gold evokes optimism, reinforcing the brand's credibility, while the black adds a touch of professionalism, creating a visually striking contrast
Typeface
We proposed the use of 'Brandon Grotesque,' a versatile sans-serif font that offers a range of weights and italics. This font is sleek, neat, and easy to read, reflecting professionalism and aligning perfectly with Applied Payments' brand identity.
Logo
The chosen logo embodies the essence of Applied Payments, using abstract elements to represent the letters "a" and "p" within a hexagonal shape. This distinctive symbol not only captures the brand's initials but also conveys traits of truth, strength, and efficiency—the hallmarks of Applied Payments' brand.
Corporate Identity Design Package
To maintain consistency and reinforce their brand across all touchpoints, we designed an extensive corporate identity design package. Utilizing the style guide and logo, we created captivating business cards, letterheads, email signatures, and folders that consistently reflect Applied Payments' values and ensure a unified brand experience.
FREQUENTLY ASKED QUESTIONS
What is Brand Identity?
Why Choose Us?
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