01
Brand Identity
In PoLemonCo's brand identity reflects their commitment to helping you turn lemons into lemonade and embracing change on your terms. Rooted in their core values, including "Strive to Thrive," "Keep It Real," "Have a Laugh," and "Get Stuff Done," their brand identity embodies their purpose.
Logo
The logo, with its legible font, represents the brand's personality. It features a spring colour palette, evoking images of budding roses and blooming flowers. The imagery is simple yet versatile, making it suitable for various advertising materials. It's a unique, memorable, and distinct visual representation of LemonCo.
Corporate Identity Package
We designed various brand collateral, including their logo, letterheads, email signatures, print-ready business cards, and company folders. This comprehensive corporate identity package ensures a cohesive and professional brand presence.
02
Key Features
Style Guide
LemonCo's style guide reflects their commitment to transforming lemons into lemonade. It incorporates a spring colour palette that is not overly bright or vivid. The text is displayed in a clean and simple sans-serif font that is easy to read. The layout is well-balanced, ensuring clarity without overwhelming the reader.
Colour Theory
Blue symbolizes trustworthiness, loyalty, and wisdom. Orange embodies creativity, excitement, and playfulness. Dark pink signifies motivation, boldness, and passion. Light pink represents youthfulness, attractiveness, and a carefree spirit. Teal reflects balance, health, reassurance, and calmness.
Templates for Social Media
To maintain consistency across their social media accounts, we provided LemonCo with templates for their posts. These templates serve as a guide, allowing them to create engaging and on-brand content.
Testimonial
"I used Softserve to help me turn my business into a visually appealing and exciting brand and create an easy-to-navigate, amazing-looking website. They exceeded my expectations. The process was easy, the thinking was really strong, the care and execution on the brand elements was excellent. Throughout this process, I felt cared for, listened to, and that the team was genuinely excited to help build a strong brand. I never felt the distance between South Africa and Australia was an impediment."
- Julie Cockerill, Head Change Maker @ LemonCo
Are you ready to transform your brand identity? Let LemonCo's success story inspire you. Contact us today to embark on your own transformative journey. Together, we'll turn your vision into reality.
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