THEONI
PAPOUTSIS
SHOWCASE

Custom designed logo.
THE BRIEF
Theoni Papoutsis: Guiding Expectant Parents to a Calm & Empowered Birth Experience.
With over two decades of hands-on experience as a doula and Hypnobirthing teacher, Theoni Papoutsis stands as a beacon of support and wisdom in the realm of childbirth. Her course, "Confident Hypnobirthing," is the culmination of years of intimate involvement with the birthing journey, addressing the deepest concerns and uncertainties faced by expectant parents.
Custom designed business cards.
THE CHALLENGE
Creating a brand identity for Theoni was a delicate endeavour. It required capturing her innate empathy, extensive expertise, and unwavering commitment to ensuring an informed and positive birthing experience for every parent.
THE JOURNEY
01
Our Solution
Brand Identity
Reflecting Theoni's nurturing nature and profound expertise, we sculpted an identity that emanates trust, warmth, and reassurance - crucial sentiments for expectant parents.
Logo Design
We wanted a logo that embodies the serenity and empowerment of Hypnobirthing. Simple yet profound, our design encapsulates Theoni's guiding essence and the transformative journey of childbirth.
Colours & Typography
Opting for hues that resonate with calmness, trust, and empowerment, combined with typography that’s clear and welcoming, we encapsulated the very essence of "Confident Hypnobirthing."
Corporate Stationery
Every touchpoint, from course brochures to certificates, echoes the brand's ethos - ensuring a consistent and nurturing experience for every parent who joins Theoni on this journey.
Custom designed logo.Custom designed letterhead.Custom designed business cards.
Custom designed folder.Custom designed email signature.
02
Value Delivered:
For many, the journey towards childbirth is filled with a blend of excitement and trepidation. Through our branding efforts for Theoni, we aimed to accentuate the former and alleviate the latter. By resonating her deep-seated empathy, expertise, and commitment to every parent's birthing journey, we created a brand that not only stands out but deeply resonates.
Softserve Digital
Meticulously Crafting Brands that Touch Lives.
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FREQUENTLY ASKED QUESTIONS

What is Brand Identity?
Why Choose Us?
How do I know if my logo needs to be freshened up?
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HAND
CRAFTED

Crafting a world-class masterpiece together
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